Kingsoft Joins Forces with Asiasoft, The Largest Online Game Operator In Thailand Thai Edition Kingsoft Internet Security Launched Further Expanding Thai Market
(Hong Kong, 3 March 2010) - Kingsoft Corporation Limited ("Kingsoft" or the "Company"; SEHK stock code: 3888), a leading developer, distributor and service provider of application and entertainment software in China, has signed a cooperation agreement with Asiasoft, the largest online game operator in Thailand, to launch the Thai version of its anti-virus software product Kingsoft Internet Security (Thai Edition) in Thailand.
This is the first time Kingsoft has joined forces with Asiasoft. Kingsoft will be responsible for the software and technical aspects, whereas Asiasoft will be responsible for the sales and marketing of Kingsoft Internet Security (Thai Edition). The cooperation is another step forward for the Company in capturing the Thai market, subsequent to the launch of its first FPS online game, MAT Online in January 2008. MAT Online is the first FPS online game exported from China to the overseas market, and has quickly become one of the most popular of its kind in Thailand. Through the success of MAT Online in Thailand, Kingsoft has gained a strong reputation in the country, which it believes will favor the launch of Kingsoft Internet Security (Thai Edition). In addition to Thailand, the Company has also extended its reach to other markets in Southeast Asia, including Vietnam, Singapore, Malaysia and Taiwan.
Mr. Pak Kwan Kau, Chairman and Chief Executive Officer of Kingsoft, said, "In 2010, we will enhance our international business strategies. In the past few years, we have successfully launched a number of online games, including the JX Online series, The First Myth series and MAT Online in the Southeast Asia market, where we have established our leadership position. This latest partnership with Asiasoft will further increase our presence and market share in the overseas market. This year, we will continue to expand our overseas business by strengthening cooperation with local strategic partners and leveraging opportunities and demand in the overseas markets to deepen penetration of our products."